Phytokeratin & Keratin: We explain everything to you. 

Phytokeratin or keratin?

Zoom on keratin:

There keratin is a protein naturally produced by our body.

How do you get it? Our hair And our nails are mainly formed. Unfortunately the keratin synthetic, mainly used in the field of cosmetic traditional, is of animal origin. 

What are the benefits of keratin on your hair?

How to deal with the subject of keratin, without specifying that it represents approximately 97% From our hair? This is formed thanks to the storage of dead cells. These cells continue continuously to the hair follicle and create the material of the hair.

It allows you to strengthen and protect external aggressions. Keratin acts as a protective film.

It also makes it possible to transform the hair structure over time. It brings strength and shine with hair.

Nevertheless, the keratin natural that we have, cannot be renewed and exhausted over the years because of many assaults, such as colors, brushing, UV etc.

When the quality of your keratin Degrade, your hair loss in flexibility, and become dry, fragile and dull.

This is why it is important to promote care rich in Amino acids such as those found in keratin: cysteine, cystine, serine, glutamic acid, glycine, threonine, arginine, valine, leucine and isoleucine.

Phytokeratin or Keratine, which one to favor?

Focus on phytokeratin, an excellent alternative:

There keratin vegetable, in other words phytokeratin, is created from protein of wheat, soy and corn.

Its composition is similar to that of keratin, because it is rich in amino acids Comparable to the constitution of our nails and our hair. Phytokeratin is an active natural Interesting to prepare hair products to bring strength, volume and shine to the hair.

The virtues of phytokeratin for your hair:

At Jia Paris, we have chosen production 100% vegan, because we are sensitive to animal cause. Phytokeratin being a perfect substitute for animal keratin. We have chosen to select vegetable active ingredients and therefore vegan.

This natural origin In any way, the benefits of taking care of your hair fiber. She Allows you to naturally strengthen keratin present in the structure of our hair, nails and eyelashes.

This one gives a chance to the brittle hair of Find all their elasticity. It also improves the hydration of hair fiber, promoting their ability to absorb and hold water. Finally, it intensifies the color natural of your hair.

Thanks to phytokeratin Your hair is strengthened, they find a lot of Softness, flexibility, and shine.

It simply offers a second life to hair damaged while being 100% Ventertainment.

Where to find phytokeratin?

Now you know, between phytokeratin or keratin, we invite you to favor products based on phytokeratin, in order to support the animal cause On this World Veganism Day.

You can already find, a wide range of products rich in phytokeratin for your textured hair, on our website!

Co-ifh / Hydrating smoothie / Boucles activating jelly / Hydrating spray / Moisturizer / Leave in conditioner / Intense nutrition mask / After detangling shampoo 

See you soon for a next article!