Our history, our raison d'être
Avant-garde has always been in inclusiveness and highlighting of diversity, Aldjia Ait-Meddour creates Mix Beauty, the first and unique concept store of global and multi-ethnic beauty in France, in 2010. Which makes her An ambassador of inclusiveness for 13 years. A subject that was not taken seriously and in consideration but which has always been at the heart of Aldjia's concerns.
Wanting to go even further in his journey as a entrepreneur and activist for inclusiveness, Aldjia Ait-Meddour launched in 2021 JIA Paris.
After pushing the concept of social diversity until the distribution of cosmetics and in beauty, the observation is bitter. Too few French brands offer hair care products unanimous with customers, men and women with textured natural hair.
As Professor Sonbon Somé said, "it is in the difference that the concept of equality takes on its full meaning".
Each personality is unique. Each hair is unique. As well as needs. Also, each texture deserves on the part of beauty professionals an equal attention and an answer adapted to its specificities.
And if our brand is aimed at cosmopolitan beauties, it is not, however: identity, design, research, development, manufacturing and distribution are 100% made in France.
JIA Paris's values
Inclusion, beauty, naturalnessOur products responds primarily to the specific needs of textured hair that are struggling to find lasting solutions in beauty rays. This is the case of naturally wavy, curly, curly and frizzy hair which has long been marginalized and devalued for the benefit of the beauty dictates of Western society.
In order to break this still existing inequality, we strive to offer you products that look like you, adapted to you and your needs.
You should know that the first ranges of JIA Paris were designed and developed in the middle of COVVI-19 pandemic. As gloomy and unstable as the current situation is, taking care of yourself has become more than ever a priority. But not at any cost.
It doesn't matter whether you have wavy, curly, curly or frizzy hair, each woman, man and individual must be able to emancipate himself from harmful additives for her health and her environment. Everyone must be able to offer healthy, qualitative and effective products.
This is why JIA Paris offers natural and high -end treatments sold at non -discriminating prices for the whole family, from the age of 3 years.
Beauty (but not only)Even if it is not just this, it is undeniable that beauty is closely linked to the image that one refers, to oneself and to others, as well as to self-esteem and personal development.
It is therefore important to us to help you strengthen and learn to love your natural beauty if it is not already the case (both from the inside and from the outside)! In order to show the world the plurality of the concept of “beauty” which is and will always remain subjective and specific to each. In other words, we are all beautiful in our own way.
No more time when we were subtly (or not) oriented towards universal beauty ideals. Let's not let anyone tell us how to wear our natural hair, in order to be "more presentable".
If it is also your state of mind, do not hesitate to join our network of ambassadors and ambassadors.
Naturality: exit the harmful componentsThe JIA Paris team worked on the development of the brand's products for two years, exclusively with a laboratory whose formula is an expert in textured hair.
Our wish is to always offer you clean, vegan product ranges, good for hair and environmentally friendly: 97.3% of assets are natural and extracted from plants, flowers and noble fruits.
Doubling additives - such as paraben, silicone, PEG, sulfate, alcohol and mineral oils - are dismissed from the compositions.
