Sand, salt, chlorine… Summer is a real challenge for textured hair. Between repeated swims and the sun, curls take hit after hit, dry out, and detangling quickly becomes difficult.
The good news is that with the right products in your beach bag, you can keep your curls soft, shiny and well defined.
Discover the right steps to protect, hydrate and detangle your hair all summer long.
Why does the beach damage hair?
First of all, you need to understand the source of the problem.
At the beach, hair is exposed to multiple external aggressors that dehydrate it.
Prolonged sun exposure weakens the hair fibre and makes it drier, while sea salt and chlorine tend to impair its natural suppleness.
In these conditions, detangling can quickly become a tricky step, especially for wavy, curly, coily and afro-textured hair, whose natural structure already encourages tangling.
Frizz is also more present, and curls are less defined.
For wavy, curly, coily and afro-textured hair, it is therefore essential to adopt a suitable routine that provides protection and hydration to make detangling easier and preserve the natural beauty of your curls.
Protect your hair
Even before you lay your towel on the sand, your hair needs a protective treatment that will stay with it throughout the day.
The 10-in-1 Spray Multiprotect is the hair fiber's shield against summer aggressors.
A botanical formula designed for summer
This 10-in-1 Spray Multiprotect is based on three complementary plant-based actives.
1. Soy extract for natural UV protection: preserves hair's vitality and shine during prolonged sun exposure.
2. Flax extract for easier detangling: helps strands glide past one another and limits frizz, even when the air is humid or windy.
3. Rapeseed extract for softness: hydrates the lengths for silky hair that stands up to anything.
How to use the 10-in-1 Multiprotect Spray?
At the beach, spray the 10-in-1 Multiprotect Spray on damp or dry hair before each sun exposure.
You can also apply it after a swim to quickly get your curls back in order.
Hydrate your curls
Repeated swimming exposes hair to salt or chlorine. The lengths can then lose hydration and become rougher.
JIA Paris's Hydrating Spray provides fast, lightweight hydration to restore suppleness and softness to curls.
1 product, 3 benefits for your hair
- Hydration: aloe vera and glycerin capture and hold water at the heart of the hair fiber.
- Fortification: castor oil strengthens the lengths and helps prevent breakage.
- Definition: vitamin F makes detangling easier and helps redefine curls for soft, silky hair.
The right move after every swim
Generously spray the Hydrating Spray onto damp hair. Then gently distribute the product with your fingers to revive curl definition.
Repeat this step as often as you like, according to your hair’s needs.
Make detangling easier
Dry hair is difficult to detangle and prone to breakage and shedding during styling. That is why, after a day at the beach or in the sun, the hair fibre needs a treatment that can restore its hydration and make detangling gentle and easy.
The Conditioner wraps the hair in a creamy texture that lets the brush glide easily, while leaving the lengths soft and supple. It is an essential step in the post-beach routine to get back soft, shiny hair.
The 5 natural actives in the treatment
Its formula combines five ingredients known for their complementary properties:
Organic Aloe Vera: deeply hydrates and rebalances the hair's natural moisture.
Organic Coconut Oil: nourishes and protects the hair fiber.
Organic Castor Oil: strengthens hair and locks in hydration.
Organic Olive Oil: nourishes and regenerates the lengths.
Inulin: brings softness and shine while making detangling easier thanks to its conditioning action.
How to use it to make detangling easier?
After shampooing, apply the treatment generously to your lengths and ends.
Leave on for 3 to 5 minutes, detangle your hair, then rinse.
The finishing touch for curly to afro-textured hair
The Leave-In Conditioner meets the hydration and nourishment needs of type 3C to 4C coily and afro-textured hair.
Its rich, creamy texture coats each strand to provide intense nourishment while preserving the lightness of curls. It repairs and defines the lengths, then delivers the active ingredients needed for soft, healthy hair.
Why you won't be able to do without it?
- Repairs and defines: The Leave-In Conditioner naturally softens lengths damaged by sun, wind and salt. Its creamy texture also makes it easier to run your fingers through your hair and helps reshape curls.
- A formula with 97.3% natural ingredients: enriched with coconut, castor oil and rice protein.
- A gourmand fragrance with brown sugar notes: an allergen-free scent that brings back memories of holidays and sunny days.
Which JIA Paris treatment should you choose for your hair type?
Not all textured hair has the same hydration and nourishment needs. That's why it's important to know the products designed for it.
For wavy to curly hair:
The 10-in-1 Multiprotect Spray protects hair from external aggressors, limits frizz and hydrates the lengths. Its lightweight texture is suitable for daily use, even on the finest hair.
The Conditioner hydrates, detangles and softens the hair fibre to give your hair softness and suppleness after a day at the beach.
For coily to afro-textured hair:
The Hydrating Spray provides the daily dose of hydration that coily to afro-textured hair needs. Its balanced formula restores suppleness to the lengths.
The Leave-In Conditioner nourishes, defines and reduces frizz. Its rich, creamy texture provides nourishment, definition and softness.
Curls that stay put, even on vacation
Summer puts textured hair to the test, but a few simple steps and suitable care help preserve its beauty. By relying on a complete routine combining protection, hydration, nourishment and detangling, it is possible to keep curls supple, defined and radiant all season long.
Caring for your hair during the summer season isn’t just about protecting it from external aggressions: it’s also about respecting its nature. Give it the attention it needs by adopting a routine suited to its texture, and celebrate your curls without compromise, from the beach to the pool.
Find all our JIA Paris products on jiaparis.com.
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