Have you had a great holiday in the sun, by the sea or the pool, and now your hair is dry and brittle?
Back-to-school season brings the same observation every year: between early breakage, loss of density and lack of definition, your hair is not reaching its full potential.
To reverse the trend and get back soft, strong and shiny hair, it is essential to adopt a suitable hair care routine that gives your hair strength and continuous hydration.
In this article, discover the JIA Paris products specially designed to rescue your post-summer crown.
1) In the shower: a hair routine for deep repair and tailored hydration
After prolonged exposure to UV rays, salt or chlorine, the hair fiber is often dried out and the cuticle weakened.
The deep treatment step is vital for infusing hydration into the heart of the hair. To limit breakage without weighing down your curls, this nourishment must be adapted to the thickness of your hair fibre.
For fine, wavy and curly hair
A hair routine for finer textures needs perfectly calibrated hydration to keep all their bounce without a greasy effect.
The Jia Paris Conditioner is the ideal ally for detangling and nourishing your lengths with absolute gentleness.
Formulated with 97.3% ingredients of natural origin, it relies on a synergy of Aloe Vera and precious plant oils to detangle without breakage, while reviving your hair's suppleness and shine.
For thick, curly, coily and afro-textured hair
Dense, demanding textures need a truly deep treatment to counter the back-to-school straw-like effect and stop split ends.
The Intensive Nourishing Mask is the ultimate deep treatment for bringing damaged lengths back to life. It intensely restores your curls' elasticity and repairs the fibre from within.
Made with 97.6% ingredients of natural origin, it saturates the fibre with a powerful, ultra-rich dermo-capillary cocktail: shea butter and castor, macadamia, coconut and olive oils.
2) Every day: maintaining hydration and protecting the fibre
The hydration you get in the shower isn't enough if it isn't sealed in. Creating an unfailing shield to stop water from evaporating over the hours is the ultimate secret to saving your lengths from dryness and breakage.
Discover the JIA Paris essentials to keep your hair hydrated every day.
The expert product to seal in hydration
The 3-in-1 Sealing Oil Serum is the essential final step of your weekly routine. It helps retain the hydration provided by the previous treatments over time.
A few drops of this rich plant complex, warmed between your hands, are enough to durably seal hydration into the heart of the hair.
Formulated with 98% ingredients of natural origin, it concentrates precious oils (pequi, macadamia, jojoba) and coating extracts (soy, canola) to smooth the cuticle, eliminate frizz and perfect your definition.
The everyday shield for all textures
For wavy and curly textures, the 10-in-1 Multiprotect Spray provides balanced daily hydration in just a few sprays, without weighing down the lengths.
For all hair types, this leave-in treatment acts as a true shield. It offers unfailing UV and heat protection, while instantly reviving the shine, strength and hydration of your curls.
A true concentrate of active ingredients (flax extract, soy extract, propanediol and organic aloe vera), it delivers 10 instant benefits... you'll never tire of it!
The hydration boost for thick hair
Coily and afro-textured hair tends to become dehydrated very quickly, which leads to early breakage.
The Hydrating Spray provides just the right dose of hydration to revitalize and soften your lengths every day.
Made with 97.9% ingredients of natural origin, it is packed with Aloe Vera, Glycerin, Castor oil and Vitamin F.
3) Growth range: counter breakage and increase volume
The end of summer and the arrival of autumn frequently cause slower hair growth, thinning of the fiber or seasonal hair loss.
To limit breakage, JIA Paris recommends a global "In & Out" approach (internal nutrition and external stimulation) with the Growth Range.
Nourish and repair
Ideal as a repairing oil bath or a stimulating scalp massage, the 3-in-1 Oil Synergy is a 100% naturally derived elixir.
It concentrates the power of 10 precious oils (including castor, peppermint, mustard, amla and nettle) to intensely nourish the cuticle, repair breakage and kick-start growth.
Targeted anti-hair-loss action
To work directly at the roots, the Growth Lotion is a concentrate of stimulating actives designed to drastically slow hair loss and restore volume.
Formulated with 97% ingredients of natural origin, it saturates your scalp with biotin, D-Panthenol and nettle to strengthen the bulb right from the base.
The "In" action to fill deficiencies
Diet alone isn't always enough to provide the essential nutrients hair needs, as hair is often the last to be served by the body.
Gummies Hair Vitamins, with no added sugar and gluten-free, provide targeted support from within to maximise overall hydration and fibre strength.
It's the must-have to stop autumn hair loss, make up for your deficiencies and get back thick, radiantly healthy hair!
Just one delicious raspberry-flavored gummy a day delivers a perfect cocktail of Zinc, Biotin, Iodine, Choline and Vitamins (A, B, C, D, E).
Reveal the beauty of your hair
Saving your crown from summer damage takes planning. To counter breakage, deep dehydration and loss of density caused by the sun or swimming, it’s essential to adopt a suitable hair routine.
The key to a successful back-to-school hair season lies in combining deep repair in the shower, daily hydration and an expert “In & Out” approach to stimulate growth from the inside as well as the outside.
By giving your curls this tailored routine, you strengthen the hair fiber against breakage while maintaining optimal hydration for radiantly healthy hair!
Treat yourself to products formulated with ingredients of natural origin, rated 100/100 on Yuka and proudly Made in France. The secret to an uncompromising routine that stops breakage and guarantees exceptional hydration!
Deeply hydrate your curls every day with our For My Curls Range.
Encourage stronger hair by strengthening the roots and reducing breakage with our Growth Range.
Why is textured hair so dry and brittle after summer?
Prolonged exposure to the sun (UV rays), sea salt and pool chlorine damages the hair fiber's natural protective barrier. The cuticles lift, letting water escape. Deprived of hydration, curly, coily and afro-textured hair becomes rough, loses its definition and eventually breaks.
Which repairing treatment for my hair type?
The choice depends on the thickness and needs of your hair fiber:
The Conditioner: Ideal for fine, wavy and curly hair. It detangles and nourishes lightly without weighing down the natural spring.
The Intensive Nourishing Mask: Designed for thick, coily and afro-textured hair. This ultra-rich deep treatment repairs the straw-like effect and restores elasticity to demanding curls.
Why is it essential to seal in hydration every day?
Adding water with a leave-in treatment is not enough: without a protective barrier, hydration evaporates quickly. Applying a few drops of our 3-in-1 Sealing Oil Serum right after your styling routine smooths the cuticle and locks water into the heart of the fibre for the long term to stop dryness.
How does the “In & Out” protocol help fight back-to-school breakage and hair loss?
The change of season tires the body and weakens the hair bulb. JIA Paris's holistic approach tackles the problem at the root:
IN action (Internal): Gummies Hair Vitamins make up for deficiencies from within by providing essential nutrients (Biotin, Zinc).
OUT (External) action: the Growth Lotion and the 3-in-1 Oil Synergy stimulate the scalp from the outside to slow hair loss and kick-start growth.
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