THE Nourishing : a unique treatment with creamy texture and sweet and gourmet fragrance
Very often the victim of its success, the nourishing smoothie is our bestseller!
What is the secret behind our nourishing smoothie? We tell you everything! 👇
What makes our nourishing smoothie so unique?
1. Its texture:
Do you see what a whipped cream looks like? An immaculate white color, a blown and light texture. Well, our nourishing smoothie is exactly the same thing, but for your hair! A light product that hydrates without weighing down. What could be better for wavy, curly, curly and frizzy hair? We are one of the only brands dedicated to textured hair to offer a smoothie with such a texture!
2. Its scent:
3. Its composition:
A hair product with a smooth texture and a paradise scent is good. But a product which, in addition to all these qualities, is effective, it's even better! This is why, it was essential for us to create a moisturizing and nourishing smoothie for the hair:
- Repair the hair
- Bring a good dose of hydration without ever weighing it down
- Transmit all the nutrients necessary to stay healthy
- Define the curls while giving them movement
To do this, we have included the following ingredients at the heart of our formulation:
For hydration:
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Organic aloe vera and vegetable glycerin: Humectant moisturizers allowing to retain hydration longer.
For nutrition:
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Organic shea butter and organic vegetable oils (coconut, castor and macadamia): Intensely feed hair.
For the definition:
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Organic Pequi Oil: gives definition to hair and eliminates frizz.
For strengthening:
- Rice protein: Strengthens hair fiber and facilitates styling.
A commitment to nature and quality
It was also important to us to offer products made in France and respectful of hair and nature. This is why we have tried to create products at 97.3% natural. For information, our nourishing smoothie also obtains the 100/100 score on the Yuka application.
How to use it?
Apply a hazelnut of Smoothie On damp hair, section by section. Define the curls with the fingers (using the Fingale Coil technique). You can also use our detangling brush to facilitate disentangling. To keep your curls, finish your hair routine by applying the activating curls on your lengths. It is advisable to apply these products only on lengths and not on the scalp. Although having an extremely light texture, it is a very rich styling treatment. It is therefore more suitable for very dry and/or bulky hair, especially if you have curly, very curly or Afro hair. If you need an additional hydration dose, you can use it after applying our Hair milk Or Leave-in conditioner.
Awards
Our smoothie is our product that has received the most awards to date. He was the winner of the prestigious Victoires de la Beauté 2023/2024 in the Clean product category. This price makes us particularly proud. Indeed, we have made it a point of honor to offer affordable products and with clean compositions since the brand's creation. Curly, wavy, curly and frizzy hair were too often sidelined. It was therefore easy for us to create natural products allowing you to take care of your hair.
The NHA (Natural Hair Academy) awarded our smoothie the price of the "best moisturizer of the year 2023". For those who do not know, the NHA is the essential annual meeting celebrating the beauty of the textured hair. For the 2024 edition, the show welcomed more than 20,000 visitors. This makes it the biggest event dedicated to Afro natural hair, curly and curly. This reward is very important to us because satisfying people with textured hair is a real accomplishment for us. We also had the chance to receive the prize “Prix for best hair care care” at the plural beauty ceremony. The aim of this ceremony is to highlight inclusive beauty, a cause which is also very close to our hearts.
The press talks about it
The success of Nourishing Jia Paris is also translated into the press. He obtained some publications in the press, notably in Brune Magazine (renowned magazine specializing in multi -thnical beauty for over thirty years). Our smoothie was cited in the article as one of the best hair smoothies.
One last advice
Take the opportunity to test our nourishing smoothie as long as there is still time! (And that he is not breaking again). 😄
That's it for our Nourishing Smoothie Focus! Thank you for taking the time to read this article. See you soon on the JIA Paris blog!
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