Focus on our protein care

Today, it is a focus on protein care that we offer.

Some may not know it, but Jia Paris has some protein-rich care among her products.

Before speaking “products”, let's start at the beginning by answering the following question. 👇

Protein, what is it?

Protein is one of the main constituents of our hair. It is not only a vital nutrient for the body, it is also a key element in maintaining health capillary.
The hair is mainly composed of keratin, a fibrous protein which gives them strength and elasticity. Protein deficiency can make hair dull, fragile and likely to break easily. Indeed, when protein intake is insufficient, the body tends to ration the protein available by redistributing it to vital organs, thus leaving hair in the last priority. This can lead to a slowdown in hair growth, or even hair loss in extreme cases.

What is the lack of protein in the hair?

Apart from poor diet, lack of protein in the hair can be caused by aggressive styling techniques, chemical treatment (coloring, straightening) or the application of intense heat on hair (too frequent or unsuitable use hair dryer, straightening irons etc.). 

It can also be due to a lack of care rich in nourishing active ingredients (example: vegetable oils).

How do I know if my hair lacks protein?

Hair lacking in protein generally has the following characteristics:

• Drought: Hair will tend to be much drier than usual.
• Dull hair: they will lack shine.
• Backy hair: due to the drought caused by the lack of protein, the hair will become brittle, forks.
• Lack of elasticity: your lengths will have much less rebound and flexibility.

Protein deficiencies can affect all hair types, whether smooth or textured (wavy, curly, curly and frizzy).

How to remedy the lack of protein at the capillary level?

1) Food

Sources of animal protein such as chicken, fish, eggs and dairy products are rich in all essential amino acids necessary for the formation of keratin. For vegetarians or vegans, legumes, nuts, seeds and soy products are excellent alternatives to increase protein intake.

2) The use of protein care

The use of protein -enriched hair treatments helps to strengthen the external structure of the hair. JIA Paris has chosen rice protein which is a very effective asset for restoring resistance to hair fiber.

• Dispostering conditioner

Thanks to its rice protein content, you can untangle your hair without breakage.

• Intense nutrition mask
  

One of the sacred rules when our hair lacks protein is to make deep masks. You are lucky, our intense nutrition mask is rich in protein 😉! Using this mask as a deep care, your hair will be strengthened from the inside and will be protected from breakage as well as drought.

• Leave-in conditioner

Our leave-in will be ideal for rekindling and strengthening your curls because the rice protein will repair the lesions on lengths.

• Nourishing

If you are looking for a complete treatment combining the strengthening of hair fiber to the definition of loops as well as intense nutrition and hydration of hair, the nourishing smoothie is for you!

• Growth lotion

Your scalp also needs protein! Rich in vegetable proteins, the growth lotion will strengthen emerging hair.

Some precautions

We advise, more particularly to people with little porous hair (who have trouble absorbing hydration), to use protein -based products in moderation to avoid protein overload, which could make hair rigid and brittle.

We hope that this special "protein care" focus has helped you better understand what protein was and how to use it to strengthen your hair.

We meet you next week for a new article!