This May 4 and 5, Jia Paris was at Tropic Fest organized by the Curls & Fro’s collective. Located in the heart of Brussels, this event brought together a vibrant community around the latest trends dedicated to wavy, curly, curly and frizzy hair.
Curls & Fro’s: What is it?
Created in 2017 by Laila Alaoui, Curls & Fro's is a collective which brings together natural enthusiasts (whether frizzy, curly, curly or wavy), whose mission is to highlight the textured hair through workshops and events such as Tropic Fest. This event was an opportunity for visitors to meet brands with increased expertise in the hairdressing industry, renowned hairdressers and influencers who will share their knowledge and experiences.
A platform for local and international brands
Curls & Fro's represented for us a wonderful opportunity to introduce our brand and our products to the Curly community (people with wavy hair in Crépus) in Belgium but also to share moments of enriching exchanges with other specialists in textured hair With whom we pursue a common goal: sublimate all types of loops.
Workshops and demonstrations
The event offered a multitude of educational workshops (for adults and children), live demonstrations and interactive sessions led by environmental specialists.
Fashion and entertainment
In addition to workshops and stands of hair brands, Curls & Fro’s included a fashion component where designers were able to highlight their creations (clothing and accessories).
We were also able to count on the dancers and the DJs for an even more festive atmosphere, making Curls & Fro's.
On the program on our stand: photocall, hairstyle space and many products to give your curls what they deserve!
We hope to find you there during the next edition! :)
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